Strategic Management (Fall 2024)
Timeline
-
October 29, 2024Experience start
-
November 18, 2024Analytical part of a team report
-
December 5, 2024Final report
-
December 7, 2024Experience end
Timeline
-
October 29, 2024Experience start
-
November 18, 2024Analytical part of a team report
0. Analysis Proposal
1. Competitive Landscape Analysis for Oceanic Impact
1.1. Analysis of market trends in environmental education
1.2. Competitive analysis of existing players in the market
1.3. Profile potential target audience and their needs
1.4. Market research of funding/sales strategies of existing players
Appendix
References
-
December 5, 2024Final report
0. Executive Summary
1. Competitive Landscape Analysis for Oceanic Impact
1.1. Analysis of market trends in environmental education
1.2. Competitive analysis of existing players in the market
1.3. Profile potential target audience and their needs
1.4. Market research of funding/sales strategies of existing players
2. Strategy Development for Oceanic Impact Inc. & nonprofit Oceanic Impact Foundation
2.1. Company overview and analysis of its competitive advantages
2.2. Strategy formulating for-profit Oceanic Impact Inc.
2.3. Strategic plan for Oceanic Impact’s entry into the market
2.4. Recommendation of strategic actions (educational outreach, funding sources) for nonprofit Oceanic Impact Foundation
-
December 7, 2024Experience end
Categories
Market research Competitive analysis Market expansion Product or service launch Sales strategySkills
market positioning master of business administration (mba) strategic management online communication business strategies researchLooking to elevate your organization and bring it to the next level? Bring on graduate students from University Canada West to be your student-consultants to evaluate your organization's business strategy and to propose approaches to improve the firm's market position. Students will work on one main project over the semester, connecting with you as needed with virtual communication tools.
The teams will apply their international and entrepreneurial knowledge as MBA students with critical analyses/strategies/design skills to develop ideas in your organization. The teams will complete an analysis, provide strategic recommendations and practical options, and recommend an action plan appropriate to your business situation in consultation with you.
As a participating organization, you will provide a specific question, business issue/ challenge, or opportunity that will be the focus of the student team review.
Project deliverables will be a final report including their research, analysis, insights and recommendations. Students will also present their findings in a 5-10 minute presentation and participate in Q&A sessions.
Project timeline
-
October 29, 2024Experience start
-
November 18, 2024Analytical part of a team report
-
December 5, 2024Final report
-
December 7, 2024Experience end
Timeline
-
October 29, 2024Experience start
-
November 18, 2024Analytical part of a team report
0. Analysis Proposal
1. Competitive Landscape Analysis for Oceanic Impact
1.1. Analysis of market trends in environmental education
1.2. Competitive analysis of existing players in the market
1.3. Profile potential target audience and their needs
1.4. Market research of funding/sales strategies of existing players
Appendix
References
-
December 5, 2024Final report
0. Executive Summary
1. Competitive Landscape Analysis for Oceanic Impact
1.1. Analysis of market trends in environmental education
1.2. Competitive analysis of existing players in the market
1.3. Profile potential target audience and their needs
1.4. Market research of funding/sales strategies of existing players
2. Strategy Development for Oceanic Impact Inc. & nonprofit Oceanic Impact Foundation
2.1. Company overview and analysis of its competitive advantages
2.2. Strategy formulating for-profit Oceanic Impact Inc.
2.3. Strategic plan for Oceanic Impact’s entry into the market
2.4. Recommendation of strategic actions (educational outreach, funding sources) for nonprofit Oceanic Impact Foundation
-
December 7, 2024Experience end
Project Examples
In this assignment, students will conduct an overview of your business and understand your industry and competitive landscape. As a participating organization, you can direct their research by providing particular areas of interest and context on your challenges. You'll receive unique insights from their analyses by allowing students to perform an unbiased assessment and review.
Students will identify strengths, weaknesses and areas of opportunity. They will provide recommendations in one or more areas that address your business needs and insights into potential growth areas.
Timeline
-
October 29, 2024Experience start
-
November 18, 2024Analytical part of a team report
-
December 5, 2024Final report
-
December 7, 2024Experience end
Timeline
-
October 29, 2024Experience start
-
November 18, 2024Analytical part of a team report
0. Analysis Proposal
1. Competitive Landscape Analysis for Oceanic Impact
1.1. Analysis of market trends in environmental education
1.2. Competitive analysis of existing players in the market
1.3. Profile potential target audience and their needs
1.4. Market research of funding/sales strategies of existing players
Appendix
References
-
December 5, 2024Final report
0. Executive Summary
1. Competitive Landscape Analysis for Oceanic Impact
1.1. Analysis of market trends in environmental education
1.2. Competitive analysis of existing players in the market
1.3. Profile potential target audience and their needs
1.4. Market research of funding/sales strategies of existing players
2. Strategy Development for Oceanic Impact Inc. & nonprofit Oceanic Impact Foundation
2.1. Company overview and analysis of its competitive advantages
2.2. Strategy formulating for-profit Oceanic Impact Inc.
2.3. Strategic plan for Oceanic Impact’s entry into the market
2.4. Recommendation of strategic actions (educational outreach, funding sources) for nonprofit Oceanic Impact Foundation
-
December 7, 2024Experience end