Saskatchewan Polytechnic
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Social Media Data Analytics & Market Research Project

CS 695
Closed
Long Island University
Long Island University
Brookville, New York, United States
Timeline
  • January 31, 2017
    Experience start
  • May 1, 2017
    Experience end
Experience
4 projects wanted
Dates set by experience
Preferred companies
Anywhere
Any company type
Any industries
Categories
Skills
data analytics
Learner goals and capabilities

Student-consultants will conduct market research, as well as topic, trend, sentiment, and influencer analyses to provide insights to your organization.

Learners
Any level
Project
80 hours per learner
Learners self-assign
Teams of 4
Expected outcomes and deliverables

Each group will contribute +100 hours of work to your organization, which will culminate in a 20-minute presentation, with an accompanying 10-page report, which outlines how consumer insights can be gained from social media in order to benefit your organization.

Project timeline
  • January 31, 2017
    Experience start
  • May 1, 2017
    Experience end
Project Examples

A group of 3 to 5 student-consultants, specialized in data analytics, will analyze a social media data set in a business context that is specific to your organization. The student-consultants will conduct market research, as well as topic, trend, sentiment, and influencer analyses to provide insights to your organization. Projects could include, but are not limited to:

  • Analyse tweets relating to your industry to identify customer trends
  • Identify prospective customers or demographics via social media postings
  • Identify major influencers on social media who could become advocates for your brand
Companies must answer the following questions to submit a match request to this experience:

Be available for a 1-hour interview (virtual, phone, or in person) in order to make sure the students fully understand your company, industry and needs

Provide necessary data for students to solve the problem/opportunity (NDAs can be signed)

Be responsive to periodic emails to answer any questions or concerns that the student(s) may have as they progress

Attend the final presentation (virtually if not local) or host the students to present to management.