Saskatchewan Polytechnic
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Social Media Data Analytics & Market Research Project

CS695
Closed
Long Island University
Long Island University
Brookville, New York, United States
RS
Richard Shang
Professor
2
Timeline
  • March 3, 2020
    Experience start
  • March 11, 2020
    Project Scope Meeting
  • April 15, 2020
    Midway Check In
  • May 21, 2020
    Experience end
General
  • 15 learners; teams of 5
  • 20 hours per learner
  • Dates set by experience
  • Learners self-assign
Preferred companies
  • 1/2 project matches
  • Anywhere
  • Academic experience
  • Any
  • Any industries
Categories
Information technology Data analysis Market research Product or service launch
Skills
project planning business analytics storytelling and data visualization data exploration and manipulation research
Project timeline
  • March 3, 2020
    Experience start
  • March 11, 2020
    Project Scope Meeting
  • April 15, 2020
    Midway Check In
  • May 21, 2020
    Experience end
Overview
Learner goals and capabilities

Student-consultants will conduct market research, as well as topic, trend, sentiment, and influencer analyses to provide insights to your organization.

Expected outcomes and deliverables

Each group will contribute +100 hours of work to your organization, which will culminate in a 20-minute presentation, with an accompanying 10-page report, which outlines how consumer insights can be gained from social media in order to benefit your organization.

Project Examples

A group of 3 to 5 student-consultants, specialized in data analytics, will analyze a social media data set in a business context that is specific to your organization. The student-consultants will conduct market research, as well as topic, trend, sentiment, and influencer analyses to provide insights to your organization. Projects could include, but are not limited to:

  • Analyse tweets relating to your industry to identify customer trends
  • Identify prospective customers or demographics via social media postings
  • Identify major influencers on social media who could become advocates for your brand
Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.