Brand Identity and Graphic Design

Our company is looking to solidify our identity and revamp the logo that we currently have. We are looking to better connect with our audience by standing out and being memorable while also being able to use the designs the students offer in a corporate setting.We are looking for real designs that we could use in our branding as well as general branding knowledge. The right candidate would work to create consistent promotional branding and come up with possible new names for the company.This will involve several different steps for the students, including:Researching the brand identity.Logo and name proposals that reflect who we areWork to create a branding guide for us to referenceHelp create prototypes using software tools that can be implemented in our marketingResearch into the competitors to see what they are doing.Creating custom branding sheets with colours and logos.

Usability Testing

Our company advertises thousands of products online. The main problem we are trying to solve is to garner more user feedback through users’ experiences with our interface. We would like to understand our strengths and areas of improvement from a customer perspective.We would like to collaborate with students to conduct usability tests with pre-identified customers. We will provide our latest prototypes for these tests.This will involve several different steps for the students, including:Conducting background research on our products.Reaching out to customers and scheduling interviews.Familiarizing themselves with the usability tasks that should be administered.Conducting the moderated interviews remotely and following up with customers to thank them for their participation.Analyzing and reporting the metrics / results of the tests.

Digital Content Creation

Our company advertises thousands of products online. We hope to revamp our social media and email marketing content to attract more customers.We would like students to help us create content that is aligned with our vision, mission, and sector.This will involve several different steps for the students, including:Familiarizing themselves with our company’s products, marketing goals and target market.Researching factors affecting the quality of digital content.Recommending changes to existing digital content and designing new social media posts and emails.Recommending and designing new digital content not already used by our company.Bonus steps in the process would also include:Testing and improving designs based on feedback.