Students will collaborate with an organization to conduct an in-depth SWOT analysis and target market assessment, suggest meaningful and measurable goals based on internal and external business factors, and provide a detailed marketing action plan that will enable the company to achieve the recommended goals.

Students will conduct an in-depth analysis of industry’s competitive, technological, and regulatory trends; social and economic trends within the target market, as well as assessment of the company’s internal strengths and weaknesses. Based on the company’s direction and research findings, the students will come up with a set of specific and measurable business goals that align with your vision for the business. Furthermore, the students will recommend detailed marketing mix strategies, which will enable the business to achieve the suggested goals by utilizing place, price, product, and promotion elements.

Project examples can include, but are not limited to:

• Identifying the target market and estimating the market potential
• Conducting an in-depth external analysis covering relevant social, technological, economic, competitive, and regulatory trends.
• Providing insight and recommending strategies related to the Marketing Mix - Product, Place, Price and Promotion.
• competitive analysis
• sales & marketing
• business strategy
• marketing strategy
• research

We're interested in seeing a summary of the Target Market assessment, a rough draft of company and market analyses, and a comprehensive marketing plan.

The plan will highlight the research findings and deliver actionable recommendations on how to optimize the marketing mix elements to achieve suggested business goals.

No deliverables exist for this project.

I will be available for project consultation, to attend final presentations, and to make my team available to answer questions when needed. We also have a number of different technological tools available to assist with some current business analysis, and can provide it, as requested.