BC Local Travelling Market Research

Closed
1000 Towns of Canada
Toronto, Ontario, Canada
Vlad Umnov
CEO, 1000 Towns of Canada
(113)
3
Project
Academic experience
100 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Market research Marketing strategy
Skills
slack (software) target market tourism market marketing trello zoom (video conferencing tool) market research market segmentation google drive focus group
Details

1000 Towns of Canada digital project 1000towns.ca offer a remote internship opportunity for the team of 3-4 marketing students.

The primary focus for the student will be: (please include a few examples of marketing projects you would like the student(s) to execute during the placement, as exemplified below.)

British Columbia Local Travel Market Research - #1000towns is a digital platform connecting travellers and small town communities in all Canadien Provinces and Territories. Based on British Columbia, we want to conduct market research to clarify business opportunities and the best ways to reach #1000towns audience.

The project can include:

  • Investigate our competitive landscape;
  • perform market segmentation to identify the ideal target market
  • conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of our target customers;
  • identify expansion opportunities; etc.


Our goal at the end of this experience is:

  • Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our platform aligns with our target sector/customer.


We will plan to communicate with our virtual intern(s) using any digital communication tools - Zoom, Skype, Trello, Slack, Google Drive, etc.(list expected channels - eg. Riipen messaging, company slack, email)

Primary contact: Vlad Umnov, 1000 Towns of Canada CEO

Deliverables
No deliverables exist for this project.

About the company

Company
Toronto, Ontario, Canada
2 - 10 employees
Travel & tourism, Marketing & advertising, Media & production, Public relations & communications

1000 Towns of Canada is a digital platform connecting Canadian small town communities and travellers.