It’s important for us to have a better understanding of how our target audience perceives our brand and competitors. We want to develop clarity on our competitive advantages and optimize our marketing strategy.

We hope to gain a comprehensive understanding of the competitors in our space and how we can differentiate ourselves through our product/service offering, and our messaging.

We will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more. We can suggest names of competitors to research.

The final deliverables will include:

• An identification of our current competitors
• The creation of a matrix identifying features shared across the companies and those that are different.
• An identification of potential future competitors (eg. a large company in a similar industry who may enter the space)
• A summary of 2-4 paragraphs describing our competitive advantages and disadvantages relative to the competition identified. This could be done in the form of a SWOT analysis.

Students will connect directly with the employer using Riipen, email and virtual meetings. A dedicated employer representative will be designated for this project.