PifitApp Market Research and Competitor Analysis

Closed
Pifitapp Inc.
Winnipeg, Manitoba, Canada
Anthony Panchoo
Founder
(20)
4
Preferred learners
  • Anywhere
  • Academic experience
Categories
Branding & style guides Videography Market research Competitive analysis Product or service launch
Skills
social media campaigns usability testing auditing market research new product development
Project scope
What is the main goal for this project?

This project aims to compile a comprehensive market research report for PifitApp and analyze the competitive landscape. This will involve several different steps for the students, including:


- Researching and analyzing the competitive landscape of PifitApp.


- Developing a social media campaign strategy for PifitApp.


- Analyze the PifitApp concept and create a market research report for PifitApp and its products.


- Conducting user testing on PifitApp's new product and providing analysis on the results.


- Reviewing and auditing PifitApp's privacy policy against industry standards and best practices.


What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should demonstrate:


- Understanding of the competitive landscape of PifitApp.


- Creation of a social media campaign strategy for PifitApp.


- Development of a market expansion report for PifitApp and its products.


- Conducting user testing on PifitApp's new product and providing an analysis on the results.


- Reviewing and auditing PifitApp's privacy policy against industry standards and best practices.



Final deliverables should include:


- A comprehensive market expansion report for PifitApp.


- A social media campaign strategy for PifitApp.


- An analysis of the user testing results for PifitApp's new product.


- An audit of PifitApp's privacy policy against industry standards and best practices.


Supported causes
Zero hunger
About the company
  • https://www.pifitapp.com
  • 2 - 10 employees
  • Business services, Consumer goods & services, Public relations & communications, Hospitality, Marketing & advertising

Our company is designing a native mobile app prototype for PIFit - a concept that enhances customers' retail experience while changing how digital advertising is delivered to the end-user.

Pay It Forwardâ„¢ (PIFIT) is a patent-pending app that innovates advertising and shopping by allowing users to interact with ads (digital content), resulting in the end-user receiving an instant cash discount (ICD) on their purchase.

Driven as a multi-brand cross-promotion platform, PIFit is essentially a B2B2C App. The non-invasive approach to delivering and viewing digital content gets 100% confirmed interaction.