General Marketer - Cannabis Industry

Closed
Canada Tax Reviews
Toronto, Ontario, Canada
Dawn V Dam
(26)
3
Project
Academic experience
200 hours per learner
Learner
Canada
Advanced level

Project scope

Categories
Operations Digital marketing Talent recruitment Market expansion Sales strategy
Skills
marketing strategies environmental analysis cannabis process improvement employee engagement diversity and inclusion revenue stream sales prospecting go-to-market strategy quality assurance
Details

The primary focus for the student will be:

  • Strategy - Develop an implementation plan for entering a new market for various for an e-commerce, licensed producers and cultivators; develop a go-to-market strategy; identify new funding and grant opportunities, write proposals.
  • Operations - Recommend process improvements or redesign processes; develop improvements to supply chain processes; introduce quality assurance into our internal processes.
  • Marketing - Complete a full customer, competitor, market, and environmental analysis; complete a marketing strategy review; design a new marketing strategy (product, place, price, and promotion), and social media content.
  • Sales - Design a new/improved prospecting process for our sales team; design a new/improved pricing or service structure.
  • Talent - Design a new/improved recruitment process; develop a diversity and inclusion strategy; design a new/improved employee engagement program.
Deliverables

Our goal at the end of this experience is:

  • Strategy - For the student(s) to help us capture increased market share; for the student(s) to help us capture new revenue streams; for the student(s) to help us secure new funding.
  • Operations - For the student(s) to help us implement more efficient and effective processes that maximize employee performance/customer satisfaction.
  • Marketing - For the student(s) to help us reach more customers, effectively promote our brand, mission, and story.
  • Sales - For the student(s) to help us roll-out better prospecting that increases conversion rates and boost our sales.
  • Talent - For the student(s) to help us build and maintain a productive, diverse, and engaged team.
Mentorship

Students will work closely with the primary project manager who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.

We will plan to communicate with our virtual intern using these communication tools: Basecamp, Gmail

Student's primary contact: Margarete Otto, Senior Project Manager

Secondary contact: Alex Douramakos, Project Manager

About the company

Company
Toronto, Ontario, Canada
51 - 200 employees
Sales, Technology, Banking & finance, Marketing & advertising

At Canada Tax Reviews, our tax recovery specialists are standing by and waiting to talk to you about your taxes. Our team is specially trained and uses some of the best software to uncover ALL of the taxes, grants, benefits, errors, and unclaimed credits that are available to you.