Marketing Research
Project scope
Categories
Communications Market research Marketing strategySkills
marketing strategies advertising campaigns situation analysis marketing research market share sales demography researchWe're a startup with a vision to advance gender equality worldwide. We have a marketing strategy outlined and are looking to test to ensure our strategy can be successfully implemented with the results we need to achieve.
Examples of work:
1. Situational analysis of your Industry with identification of major trends/opportunities facing your industry, and any other relevant aspects related to your industry.
2. Analysis of your product(s) and the competition, involving analysis of your clients and your competition on several dimensions such as: product lines, pricing, market share, sales, strengths and weaknesses, image/reputation, social responsibility, competitive advantages and weaknesses, previous/current advertising campaigns, etc.
3. Research on appropriate traditional and non-traditional media used related to targeted demographics to increase reach and help ensure desired outcomes.
About the company
iSAW is the home of women’s progression, aimed at accelerating gender equality worldwide by enabling woman to progress as a strategic talent for the betterment of business outcomes and society at large.
This will be achieved by iSAW members enhancing their professional and personal power through interactions with each other and Thought Leaders, primarily via an innovative learning and intelligence habitat, nurturing a local and international iSAW community. The learning experience is underpinned by data analysis, insights and benchmarks to highlight what ‘good looks like’ in gender equality, to shine a light on those organizations which excel and illuminate the path to take for those wishing to improve. All members are driven by a values-based culture of constant striving to Learn, Lead and Lift others.