Social Enterprise Seeking Lead Generation Support
Project scope
Categories
Communications Advertising Lead generation Sales strategy Social media marketingSkills
marketing lead generation demand generation sales leadershipWe are a new social enterprise start up and have just launched our MVP. We are seeking support to generate customer leads in both our current territory and 2-3 others planned in our roadmap. You are the first step in the sales process.
Your role will be to:
- Develop lead/demand generation strategies using both traditional and modern marketing platforms and avenues
- Identify potential customers based on these strategies
- Effectively communicates and presents leads to leadership team
The final deliverables should take the form of:
- Lead/Demand Generation Strategy
- List of potential customers
Students will connect directly with the co-founders for mentorship throughout the project. We have extensive experience working with students.
About the company
Borrow Me Baby is a parent-to-parent baby gear rental community.
Our mission is to create a sustainable online network that supports families by saving them time, money, and energy as they navigate the challenges of parenthood. We achieve this by connecting parents in local communities to lend and borrow baby items. Our platform handles communications and financial transactions securely and doubles as a community review site to help parents decide what’s best for them.
We’re motivated by our core values of accessibility, inclusion, and sustainability. To foster accessibility, BMB offers both web and mobile-friendly platforms. There are no barriers or fees to join. Borrowers can access high quality baby goods without the hefty price tag and long-term commitment, while families can recoup costs of their items when not in use e.g. between children.