Centre Solaris is a Canadian charity that runs different programs to cater to low-income families in Quebec. The organization is moving some of its programming and operational activities online.

The project will be focused on one of the following campaign (s):

1) Promotion of the current online fund-raising raffle campaign The company has just launched an online raffle and needs a digital marketing person to help promote it using Google Ads campaigns;

2) General online fund-raising for the organization using Google Ads;

3) Online client acquisition campaigns using Google Ads. The campaigns will be focused on our summer camp programs, healthy and active living, and anti-bullying and self-defense programs.

A participant with graphic designer skills is required for this project to develop visual assets for the Google Ads campaigns including graphics, short videos, and text copies. The graphics designer will be working in close collaboration with other participants in Google Ads campaigns.

The responsibilities include the following:

- Keywords analysis and selection;

- Google Ads campaigns designs and implementation;

- Ongoing campaigns monitoring, analysis, and adjustments;

- A/B testing of various campaigns to select the most effective campaigns;

- Reporting.

Deliverable will include a final report with Google Ad campaigns metrics and statistics as well as recommendations on how to improve ongoing ad campaigns.

We will provide 5 hours of supervision and mentorship for each participating student.