The main goal for the project is to create an online and interactive quiz that will help interested buyers know which of our programs best suits their needs. This will serve as a lead generator for our business and help lessen the customer service email load.

This will involve several different steps for the students, including:

- Understanding the target audience and the programs offered by 123 Petits Pas Inc.

- Developing an interactive and user-friendly online quiz platform.

- Creating questions and answers that will help determine the best program for the user.

- Integrating lead generation forms within the quiz to capture user information.

- Testing the quiz for functionality and user experience.

- Implementing the quiz on the company's website.

By the end of the project, students should complete the following list of activities:

- A fully functional and interactive online quiz platform.

- A set of questions and answers that accurately determine the best program for the user.

- Integration of lead generation forms within the quiz.

- Testing results and user feedback on the quiz's functionality and user experience.

- Implementation of the quiz on the company's website.

Final deliverables:

- A report detailing the design process and outcomes of the quiz development.

- All source materials related to the quiz platform and questions.

Students will be provided with mentorship and direct communication in order to answer any and all questions as they complete the project.

The will be provided with all details regarding our target audience and will be trained on our offerings in order to allow them to create a high-converting quiz as a lead magnet.