The main goal for the project is to create a social media campaign to promote and raise funds for an alpaca farmer and artisans community project. The project has three main phases:

1. Improve alpaca fiber production

2. Build a mini wool mill

3. Export sustainable, artisanal, and eco-friendly alpaca garments and accessories.

Tasks that learners will need to complete to achieve the project goal include:

- Creating a comprehensive social media campaign strategy

- Developing engaging content to promote the alpaca farmer and artisans community project

- Implementing fundraising initiatives through social media platforms

- Monitoring and analyzing the performance of the social media campaign

- Collaborating with the alpaca farmer and artisans community to gather relevant content and stories for the campaign

- Creating promotional materials such as videos, graphics, and written content

Learns will have all the information required, coordinations with our staff / providers if needed as well as access to our media channels.