PROJECT DESCRIPTION/DESCRIPTION DU PROJET:

Students for the project: 1

Hours per student: 80

Sustainable Life App is seeking a Public Relations & Strategic Partnerships student intern who wants to help us create public awareness about our soon to launch Thinkific course "How to Live & Shop Sustainably"!

Are you an eco-conscious consumer OR someone who wants to learn how to consume more sustainably? Why Eco-Conscious you might wonder? Because we live and breathe sustainable living & consumption and want our social media team to share similar values!

We have the capacity to bring aboard 1 student who will help us spread the word about our course by:

1. Writing a couple of press releases about the course (a couple of different media angles for sharing)

2. Email the press release to media far and wide

3. Search for influencers whose values align with our platform + reach out to these influencers on behalf of the app seeking a strategic partnership

FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:

• Bring aboard one media outlet that is sharing the course on their news platform
• Create a partnership with minimum one social media influencer whose values match our app's who is sharing the course on their platform and offering a discount to their followers.
• A total 80 hours worked.

KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:

• Writing x2 press releases for the course (and having them approved by our CEO)
• Sending the press release out to appropriate press
• Reaching out to influencers and forming strategic partnerships

Every student will report to the app's CEO & Founder M. There will be weekly meetings to discuss the project.