Social Enterprise Start Up Seeking SEO and Social Media Support

Closed
Borrow Me Baby
Vancouver, British Columbia, Canada
Kerry Campbell
Co-Founder
(13)
3
Project
Academic experience
60 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Communications Search engine optimization Social media marketing
Skills
keyword research social media content search engine optimization social media
Details

Our team is looking for a social media wizard who can help us drive more traffic and improve our SEO positioning plus help interact with our customers via our social media channels during our product launch. The primary project requirements include:

  1. Keyword analysis to determine relevant search terms to our organization
  2. A strategy document to outline: Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords & Social media requirements to increase the number of followers/likes and share
  3. Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site (we'll have some content in the cue but would love further support especially around our launch)
  4. Engagement and interaction with our customers to ensure folks are aware of launch

Deliverables

We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to:

  • generate relevant keywords and social media requirements to increase engagement
  • engage with our customers, especially around launch

Mentorship

Students will work closely with the two co-founders who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.

About the company

Company
Vancouver, British Columbia, Canada
2 - 10 employees
Sales, Retail, Technology, Environment, Consumer goods & services

Borrow Me Baby is a parent-to-parent baby gear rental community.

Our mission is to create a sustainable online network that supports families by saving them time, money, and energy as they navigate the challenges of parenthood. We achieve this by connecting parents in local communities to lend and borrow baby items. Our platform handles communications and financial transactions securely and doubles as a community review site to help parents decide what’s best for them.

We’re motivated by our core values of accessibility, inclusion, and sustainability. To foster accessibility, BMB offers both web and mobile-friendly platforms. There are no barriers or fees to join. Borrowers can access high quality baby goods without the hefty price tag and long-term commitment, while families can recoup costs of their items when not in use e.g. between children.