We want students to help us build a marketing strategy plan to grow and engage our target market: people who are experiencing conflict and misunderstandings in family and romantic relationships.

We’d like to know how we can maximize use of different channels and get recommendations to improve our messaging.

The main questions we’d like students to help us answer are the following:

• How does our target market perceive our brand and marketing, based on publicly available information about our company?
• What channels should we utilize for promotion, including ones we are not currently using?
• What budget is appropriate for advertising, given our goals?
• How could our messaging be updated to better explain our value proposition?
• What are examples of engaging content for the recommended channels?

A report on how people perceive our company's brand and marketing efforts. We would like the report to include what channels we should utilize for promotion, what budget is appropriate for our goals, how our messaging could be updated to better explain our value proposition and examples of what engaging content would look like.

Students will connect directly with the employer for mentorship and supervision throughout the project.

We will be able to provide answers to questions such as:

• Current product understanding and existing marketing materials
• Any sort of branding or styling advice
• Input on choices, problems or anything else the students might encounter

This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary and any questions can be answered.