B2B Marketing Strategy Development for Practice PPE Exams
Preferred learners
Categories
Skills
Project scope
- What is the main goal for this project?
-
Practice PPE Exams wants to look beyond its B2C focus and target B2B clients. It requires a comprehensive marketing strategy to achieve this shift. The primary objectives are to help companies who advertise to engineers leverage the company's engineering newsletter, which boasts a readership of 14,000, and to encourage large companies to adopt Practice PPE Exams' courses for their aspiring engineers. The project aims to create a detailed, actionable B2B marketing plan that aligns with these objectives. The learners will need to apply their knowledge of marketing principles, market research, and strategic planning to develop a cohesive strategy that can be implemented by Practice PPE Exams.
Key points:
- Adding a B2B marketing strategy.
- Leveraging an engineering newsletter with 14,000 readers for companies within to advertise products/servcies to engineers.
- Encouraging large companies to adopt engineering courses for aspiring engineers.
- Applying classroom knowledge to real-world marketing challenges.
- Developing a detailed, actionable marketing plan.
- What tasks will learners need to complete to achieve the project goal?
-
The project will result in a comprehensive B2B marketing strategy document. This document will include:
- A market analysis identifying potential B2B clients and their needs.
- A detailed plan for leveraging the engineering newsletter to attract advertisers.
- Strategies for promoting courses to large companies.
- A timeline and actionable steps for implementation.
Key points:
- Market analysis report.
- Newsletter leveraging plan.
- Course promotion strategies.
- Implementation timeline and actionable steps.
- What is the main goal for this project?
-
Practice PPE Exams wants to look beyond its B2C focus and target B2B clients. It requires a comprehensive marketing strategy to achieve this shift. The primary objectives are to help companies who advertise to engineers leverage the company's engineering newsletter, which boasts a readership of 14,000, and to encourage large companies to adopt Practice PPE Exams' courses for their aspiring engineers. The project aims to create a detailed, actionable B2B marketing plan that aligns with these objectives. The learners will need to apply their knowledge of marketing principles, market research, and strategic planning to develop a cohesive strategy that can be implemented by Practice PPE Exams.
Key points:
- Adding a B2B marketing strategy.
- Leveraging an engineering newsletter with 14,000 readers for companies within to advertise products/servcies to engineers.
- Encouraging large companies to adopt engineering courses for aspiring engineers.
- Applying classroom knowledge to real-world marketing challenges.
- Developing a detailed, actionable marketing plan.
- What tasks will learners need to complete to achieve the project goal?
-
The project will result in a comprehensive B2B marketing strategy document. This document will include:
- A market analysis identifying potential B2B clients and their needs.
- A detailed plan for leveraging the engineering newsletter to attract advertisers.
- Strategies for promoting courses to large companies.
- A timeline and actionable steps for implementation.
Key points:
- Market analysis report.
- Newsletter leveraging plan.
- Course promotion strategies.
- Implementation timeline and actionable steps.
About the company
Practice PPE Exams started with the desire to provide aspiring engineers with the confidence to become licensed sooner. We help over 5,000 aspiring engineers per year across Canada. We make their lives easier by streamlining the licensing process with courses and expert advice.