Market Expansion Research

Closed
Leo Charter Services
Calgary, Alberta, Canada
WM
CEO
(27)
3
Preferred learners
  • Canada
  • Academic experience
Categories
Data analysis Market research Competitive analysis Market expansion Product or service launch
Skills
strategic planning market size research surveys operations data collection
Project scope
What is the main goal for this project?

We are ready to take our business to the next level. It's time to grow our business with innovations! Our company requires assistance in assessing our customer landscape according to our development strategic plan. Your research work will contribute to our growth and expansion assessment!

To successfully expand, we need to find out: Are we targeting the current market effectively? Which new markets align with our current one? What is the market size for new regions? Where are buyers that we have yet to reach? What are the pros and cons of expanding our operations? What potential competitors exist in new locations? What legal protocol and other risks will need to be considered?

What tasks will learners need to complete to achieve the project goal?

Students will complete market assessment and environment research, including a SWOT analysis and an outline of our industry’s expansion opportunities through a location analysis. This report should include an optimal location recommendation list.

We would like this to be partnered with some primary data collection, surveys and research into our present and future consumer to gather insights into buying behaviours and expansion expectations. These should supplement the location recommendations.

About the company

Leo Charter Services is a ground charter transportation service provider for different functions: travel and tourism, airport pick up & drop off, wedding, school/church/community events, sporting events, corporate/private functions, etc. Current operation regions: Alberta, British Columbia, Ontario, Quebec. Our vision is to “Create a charter service ecosystem allowing business and individual access convenient, reliable, eco transportation according to their needs.” The business is looking to expand and further penetrate the market with an innovative vision & goals to bring more convenience to our community.