PROJECT DESCRIPTION/DESCRIPTION DU PROJET:

Aisha Comfortable Coliving Inc. provides an affordable coliving housing option for single women age 18+. We will provide three broad categories of services:
1- Matching services between homeowners and tenants
2- Providing activities that help build a fun supportive community.
3- Professionally managing the properties that use the coliving service of our company.

We have just started the first phase of our company in Nova Scotia, Canada, which is the homeowners and tenants matching. We have developed our operations to be totally done online contrary to the traditional leasing services which mostly take place on the ground with the presence of agents communicating directly with customers. We decided on this strategy to be able to expand to different cities in Canada as we believe our services would be valuable to women across the country.

Our challenge is to communicate our vision to single women homeowners who normally would not share their homes with others but with our matching services they would consider renting to other women. Also, we would like to reach out to landlords/landladies to use our services where the tenants would be a group of women.

We need visual and written content that speak to our customers. We need to use multiple channels to reach our customers like blogs and videos, newspapers, online magazines. Social media platforms are in particular important channels for our marketing strategy and we need to establish our presence in these platforms through creative content.

KEY PROJECT ACTIVITY:

• Creating social media content
• Creating written content like blogs
• Creating visual content like videos
• Communicating our vision and core values with the public through different media channels.

PROJECT MENTOR NAME/:

Aisha ElSherbiny