New tech start-up seeking support to build our brand & style guidelines
Project scope
Categories
Branding & style guides Market researchSkills
branding wordpressBorrow Me Baby has a logo, Wordpress website and early beginnings of social media channels. We are seeking students to review our current brand assets and develop branding & style guidelines that represent act as our visual representation of our values, voice, and services.
We believe this project will require:
- Defining our brand voice and values articulated in branding & style guidelines
- Researching our competitors to determine a unique, but correlated design.
- Researching our brand’s history and vision to develop a consistent visual representation.
- Reviewing our current brand assets and providing recommendations for further refinement
We want to have a new logo that is a positive portrayal of our organization, which can be used consistently across a variety of media.
The final deliverables should take the form of:
- A branding & style guideline report
- Social media toolkit including a resized versions of the logo for profile and cover photos for social media usage
Students will connect directly with the the co-founders for mentorship and supervision throughout the project.
About the company
Borrow Me Baby is a parent-to-parent baby gear rental community.
Our mission is to create a sustainable online network that supports families by saving them time, money, and energy as they navigate the challenges of parenthood. We achieve this by connecting parents in local communities to lend and borrow baby items. Our platform handles communications and financial transactions securely and doubles as a community review site to help parents decide what’s best for them.
We’re motivated by our core values of accessibility, inclusion, and sustainability. To foster accessibility, BMB offers both web and mobile-friendly platforms. There are no barriers or fees to join. Borrowers can access high quality baby goods without the hefty price tag and long-term commitment, while families can recoup costs of their items when not in use e.g. between children.