Untangle Money Social Media Webapp Launch Strategy
Project scope
Categories
Branding & style guides Communications Digital marketing Social media marketingSkills
canva (software) linkedin instagram pinterest social media video editing calendar managementUntangle Money helps women and people make conscious, actionable decisions about their money.
Breaking barriers in the financial world, our co-founder Kristine Beese’s journey began with wanting
to help women feel more comfortable and proactive with their financial planning. Today, our goal is to
help 1 Million women feel happier with their money.
To support this goal, we are launching our financial planning app later this year.
The main objective of the Marketing Intern would be to provide support to the Untangle Money Social
Media team in preparing the launch of this app.
Our goals:
● Create our branding - brand positioning, voice, communication guide and target audience
● Reach 100K people on social media across platforms with a 15% active engagement rate
● Reach 5000 subscribers for newsletter
● Reach 2000 pre saves by Nov 15th, 2024
Social Media Marketing - Support social media manager
○ Conduct an audit of our current social media presence and/or other current communication
channel(s) and make recommendations for adjustments
○ Keeping on trend to understand what Untangle Money can capitalize on
○ Develop and implement strategies for improving our online presence and increasing
engagement - followership and content engagement (shares, likes etc)
○ Create a content calendar
○ Scheduling posts across platforms
○ Creating social media content that can be edited for relevant-use across different channels
and in multiple formats
○ Create content/posts that are contextually relevant and timely in response to current events -
where it makes sense
○ Timely response to social channel inquiries
● Branding - Review Marketing materials and website to provide suggestions for improvement -
what’s working, what’s not
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
Gender equalityAbout the company
Join us in our mission to help everyday people, especially women, feel worthy of financial conversations and empower them to be active in their money planning. We want to help 1 million Canadians by 2027.
Untangle Money is a digital financial planning company that is shrinking the wealth gap and making spending joyful. Untangle Money builds money planning tools specifically for the financial situations of everyday people. We help everyday people find joy in their money by visually showing where their money is going today and the different money choices they can make to affect their money in the future. We distill Money Planning into two key metrics that help people focus on what matters. Our money planning approach has reduced participants’ financial anxiety by 30%. We are closing the wealth gap, one plan at a time.