Positions Available: 2-3 Students

Project Scope

1) Research - Gain familiarity with the context (company goals, competitive landscape, industry trends)

2) Assessment – using SEO tools, current best practices with Google’s latest changes, and assessment of Werrv;’s current website, provide an assessment of strengths and weaknesses of current techniques and recommend most valuable path to improvement to achieve both improved search results and customer satisfaction.

3) SEO Improvement Plan - Over the duration of the project, starting from assessment and working through experimentation, implementation, validation, provide a written plan, including recommended tools to use techniques to targets cost effectively.

4) Social Media – Assess which are the best social media platforms, beyond Facebook to engage our target audiences with prioritization around the best value for effort for Instagram, YouTube, Twitter, Linked In, Pinterest, TikTok and possibly others. Recommend a “voice” and “style” to target key customer personas (see background notes for persona descriptions in the RV industry.

Our website platform is Shopify and we will give you access to the website and other organizational assets to support this project. Work can be completed remotely and online brainstorming and update meetings can be done via Microsoft Teams, Zoom or other preferred platforms. Timely meeting access and response to questions will be provided, including by text, or on-line communication tools.

1) Introductory Meeting - Candidates will be provide with additional background material and engage in an on-line, two-way discussion about WERRV goals, project priorities and opportunities. Candidates are encouraged to ask questions and pitch ideas to maximize their results.

2) Chat/On-line Meetings- Students can ask questions, pitch ideas, request feedback and communicate anything required via chat, screen sharing, on-line, etc. as frequently as required to maintain momentum and maximize results. Timely responses will be provided - generally within minutes or hours and rarely more than 24 hours.

3) Brainstorming and Idea Curation - Candidates can request 1 or more interactive discussions, presentations or brainstorming workshops as they require to meet their targets.

4) Project Milestone Updates- Project update summaries against milestones can be provided by e-mail on a periodic (weekly, or as deemed mutually appropriate given the timelines and feedback will be provided as required.