Develop a comprehensive business/market entry strategy for our innovative modular hydroponic system, designed to empower urban dwellers and sustainable farming enthusiasts to grow fresh produce at home. The final deliverable will include a detailed market analysis, target customer segmentation, competitive landscape assessment, marketing and sales plan, and financial projections.

Market Research: Conduct in-depth primary and secondary research to identify key market trends, customer needs and preferences, and potential barriers to entry in the hydroponics market.

Target Customer Segmentation: Develop detailed customer profiles and identify high-potential target segments based on demographics, psychographics, and purchasing behavior.

Competitive Analysis: Analyze the strengths and weaknesses of major competitors in the modular hydroponics market, identifying opportunities for differentiation and competitive advantage.

Value Proposition Development: Craft a compelling value proposition that clearly articulates the unique benefits and features of our modular hydroponic system compared to existing solutions.

Marketing and Sales Plan: Outline a comprehensive marketing and sales strategy, including pricing, distribution channels, promotional tactics, and customer acquisition strategies.

Financial Projections: Develop a detailed financial model that forecasts revenue, expenses, and profitability over a 3-5 year period, taking into account market growth, customer adoption rates, and production costs.

Final Delivery: Present a comprehensive market entry strategy report that includes all research findings,recommendations, and action plans for successful launch and growth in the hydroponics market.

• Provide relevant resources and system setup in advance of the kick off call
• Conduct one-on-one regular weekly check-in call
• Team sprint and collaboration to ensure progress is not blocked.
• Allow the learners to share the work they do for us to share with stakeholders
• Doing design review sessions weekly bringing in other teams such as marketing and communications.
• Conduct a final evaluation of the project outcomes and the overall experience for both the students and the company.