Social Media Content Creation for Accessible Design Brand
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Project scope
Categories
Graphic design Branding & style guides Videography Digital marketing Social media marketingSkills
planning canva (software) social media content creation newsletters blog posts video editing social media writingWe’re looking for support to meet our social media goals and we’re seeking a student with a sharp eye for content, strong video editing skills, and a natural understanding of what resonates online. You’ll collaborate closely with our founders to plan, create, and post social-first content that reflects Capella’s ethos—accessible, empowering, design-forward.
What You'll Do:
Plan Content with our Founders:
- Support 1-2 months of content planning—aligning with launches, campaigns, customer stories, and cultural conversations.
Create Beautiful, Impactful Social Materials:
- Use Canva and short-form video tools (Instagram Reels) to create feed posts, stories, and reels that stop the scroll and start conversations.
Edit Short-Form Video:
- Turn raw founder interviews, customer testimonials, and product footage into polished, on-brand video moments.
Repurpose Long-Form Content:
- Adapt our blog posts, newsletters, or product stories into bite-sized, social-native content.
Stay Plugged In:
- Keep an eye on what’s happening at Capella and in our community—new collaborations, great customer quotes, press hits—and proactively suggest posts to capture the moment.
Deliverables:
- Meet with founders weekly for the course of the project to provide content planning support aligned with campaigns and launches
- 10–15 edited short-form videos (e.g., Instagram Reels)
- 10–15 Canva-based graphics or static feed posts
- Captions for each post and video in writing that reflects Capella’s tone and community values
- Suggestions for real-time or reactive content (e.g., customer stories, trends)
- Final report outlining the performance of provided content and suggestions for future improvement
Providing specialized knowledge in the project subject area, with industry context.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
At Capella Design, we believe everyone deserves a beautiful, functional home - regardless of age, ability, or mobility needs. We create thoughtfully designed assistive furniture and accessories that blend seamlessly into the spaces people love. Our products don't just support daily life - they support identity, independence, and pride.
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