WeSpare is a fintech startup focused on modernizing the traditional ROSCA system to help underserved communities save and access interest-free funds. We are looking to collaborate with students to implement a digital marketing strategy that will promote WeSpare’s platform and grow our user base.

Project Scope and Expectations:

This project will provide students with hands-on experience in digital marketing, with a focus on content creation, social media management, and campaign execution. Students will be expected to:

• Familiarize themselves with WeSpare’s target market (immigrant communities, ethnocultural groups, and those interested in interest-free financial solutions).
• Review existing marketing materials (social media posts, email templates, brochures) and suggest improvements.
• Deploy content according to our social media calendar to increase website traffic and promote sign-ups.
• Manage and update WeSpare’s digital channels (including social media platforms and the website) to ensure consistent branding and messaging.

Bonus Tasks:

• While SEO recommendations are not mandatory, students who are interested in going above and beyond may also provide suggestions for improving the discoverability of WeSpare’s content online.

Key Deliverables:

1. Marketing Materials:

• Create 3-5 social media posts (graphics and copy) tailored to WeSpare’s target audience.
• Develop 2 email templates for outreach campaigns, including subject lines, body copy, and calls to action.
• Design 1 brochure or flyer that promotes WeSpare’s platform and services.

2. Campaign Management:

• Implement the content according to the provided social media calendar and schedule at least 5 posts across WeSpare’s platforms.
• Monitor engagement metrics (likes, comments, shares) for each post to assess the campaign's impact.

3. Report and Reflection:

• Provide a final report summarizing the marketing materials created, the campaign's performance, and any recommendations for improvement.
• Include a brief reflection note on what was learned during the project.

For Students:

To complete the project, please submit the following as your final deliverables:

• Marketing materials (social media posts, email templates, brochure).
• A final report detailing the campaign’s performance and your recommendations.
• A reflection note on the digital marketing process.

Please upload the deliverables in a format that suits your work, such as Word documents, PDFs, JPEG images, or presentations. If the project involves confidential materials, provide redacted samples or summaries instead.

Benefits for Students:

• Gain practical experience in digital marketing, content creation, and social media management.
• Develop a deeper understanding of the marketing strategies used by startups in the fintech space.
• Receive direct feedback from professionals and work on a project that has a real-world impact on an emerging platform.

By refining the project description in this manner, prospective students will have a clearer understanding of the project's scope, time commitment, and its significance within the context of your company. This transparency ensures that students can make informed decisions and approach the project with confidence.