Email Marketing Campaign
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Our company advertises thousands of products online. We hope to revamp our email marketing to attract more customers.
We would like to work with students to design a new email marketing campaign for our company, which targets startup founders and investors.
This will involve several different steps for the students, including:
- Familiarizing themselves with our company’s products, email marketing campaign goals, and target market.
- Identifying types of emails and content that our company should send out such as welcome emails, newsletters, and re-engagement emails.
- Researching factors affecting the effectiveness of email marketing such as when emails are sent and making recommendations.
- Identifying metrics to monitor throughout the campaign.
Bonus steps in the process would also include:
- Identifying ways to personalize emails for customers based on market segmentation.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of our company’s products and goals
- Identification of suitable email types and content
- Understanding of factors affecting emails’ effectiveness
- Identification of metrics to monitor the campaign’s success
Bonus steps would include:
- Recommending strategies to personalize emails
Final deliverables should include
- A detailed process map
- A templated welcome email, newsletter, and re-engagement emails
- What is the main goal for this project?
-
Our company advertises thousands of products online. We hope to revamp our email marketing to attract more customers.
We would like to work with students to design a new email marketing campaign for our company, which targets startup founders and investors.
This will involve several different steps for the students, including:
- Familiarizing themselves with our company’s products, email marketing campaign goals, and target market.
- Identifying types of emails and content that our company should send out such as welcome emails, newsletters, and re-engagement emails.
- Researching factors affecting the effectiveness of email marketing such as when emails are sent and making recommendations.
- Identifying metrics to monitor throughout the campaign.
Bonus steps in the process would also include:
- Identifying ways to personalize emails for customers based on market segmentation.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of our company’s products and goals
- Identification of suitable email types and content
- Understanding of factors affecting emails’ effectiveness
- Identification of metrics to monitor the campaign’s success
Bonus steps would include:
- Recommending strategies to personalize emails
Final deliverables should include
- A detailed process map
- A templated welcome email, newsletter, and re-engagement emails
About the company
- https://www.getfreshventures.com/
- 2 - 10 employees
- Business & management, Business services, Banking & finance
Our firm is a venture catalyst, where we work with founders in the sub $1M rev range (pre-seed/seed) to help them navigate growth to their first $10M, and scale up to $50M+.
Our focus is on enabling the founders to understand their business value, model and growth trajectory, then execute and build the growth plans based on the value drivers for their business, as measured by their enterprise value for debt, investment, or M&A.
Our approach heavily depends on understand the current state value of the business, potential value in market based on key outcomes they can/need to achieve and their target exit path and value.