Marketing for New Mobile App
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
We are an early-stage startup focused on the development of wearable electronics. We are currently working on our prototype and want to launch a mobile app before the completion of the hardware. We aim to get customer insights and develop a community through the mobile app, so we have a platform ready to launch our hardware once the R&D is completed.
Together with our team, we would like students to conduct market research on how we can best position our mobile app as a platform to launch our hardware later and help us develop a marketing and communication strategy for the product.
We have previously conducted 200 customer interviews to understand our target markets. This information will be shared with students so they can familiarize themselves with our research. Additional information will be shared for them to understand the products and the objective of launching the app without the hardware.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Familiarity with our target market, products and services
- Market research for the mobile app launch as a single product
- Recommendation of marketing tactics
Bonus steps would include:
- Creating and testing marketing materials
Final deliverables should include
- A final report.
- A 10-minute presentation.
- What is the main goal for this project?
-
We are an early-stage startup focused on the development of wearable electronics. We are currently working on our prototype and want to launch a mobile app before the completion of the hardware. We aim to get customer insights and develop a community through the mobile app, so we have a platform ready to launch our hardware once the R&D is completed.
Together with our team, we would like students to conduct market research on how we can best position our mobile app as a platform to launch our hardware later and help us develop a marketing and communication strategy for the product.
We have previously conducted 200 customer interviews to understand our target markets. This information will be shared with students so they can familiarize themselves with our research. Additional information will be shared for them to understand the products and the objective of launching the app without the hardware.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Familiarity with our target market, products and services
- Market research for the mobile app launch as a single product
- Recommendation of marketing tactics
Bonus steps would include:
- Creating and testing marketing materials
Final deliverables should include
- A final report.
- A 10-minute presentation.
About the company
- https://aimcolours.com
- 2 - 10 employees
- Technology, Cosmetics & beauty
Aim Colours seeks to revolutionize self-expression by combining cosmetics with technology. A single eCosmetic application can wirelessly change colour from any mobile device, creating a world where anyone can be empowered by make-up instantaneously. AIM Colours will simultaneously advance the field of wearable electronics and cosmetics by focusing on micro-electronics and their seamless integration into the body.