Phase 2 - International Expansion - Targeted go to Market Strategy
Project scope
Categories
Graphic design Communications Product or service launch Sales strategy Social media marketingSkills
target market planning content creation marketing planning social media content go-to-market strategy pinterest advertisementWe would like to target certain international markets with our App services. Weddings in certain countries are big business. We would like to discover the barriers or requirements necessary to compete in these international markets.
Phase 2
Create a marketing plan to target locations determined in Phase 1.
Create Social Media content directed at the markets determined in Phase 1. This includes ads and strategies for Facebook, Pinterest, TicTok, and Instagram (or Other?) that would best represent our target market.
- Review target market segment and/or consumer base for content creation.
- Provide content for reaching the markets identified in Phase 1.
- Entice this market to download and use our app. Establish our brand to build awareness, acquire and retain customers.
- Convince this market that My Party Album is essential when planning their weddings.
We will have daily standups to answer questions, discuss challenges, and be available via Teams chat. We will also provide access to the necessary online tools.
About the company
My Party Album is a private photo-sharing app. There are 2 types of services, the Party and the Mixer. Parties are defined by duration and the number of guests (i.e. weddings, family reunions, corporate events). Guests are invited by the Party Owner and every picture and 15-second video taken in the app is automatically uploaded to a private repository. They have sole access and can create albums to share as they wish. A Mixer is a subscription service for up to 20 people and is for everyday life and events (friend group, family vacation, spring break, girls' night out, gap year, etc). Content is automatically shared with every person in the Mixer. The app is private; the pictures are owned by the Subscriber or Party Owner and MPA has no access to them. They are not shared outside the app unless the Owner decides to share them. In this project, we want to spin off and rebrand the Mixer for our Collegiate Program making it available to school groups and faculty.