Mental Health Awareness Campaign - CAMH

In this project, we ask students working in teams of 1 or 2 to develop communications material for CAMH in support of mental health awareness - similar to the recent Mental Health is Health campaign. You'll be provided some information on CAMH's branding and style guidelines, but you are welcome to depart from those and be creative if you prefer. Do not use the CAMH logo in your projects. We suggest focusing on the 15-25 yr old demographic with your communication piece, but this is not mandatory. Your deliverable can take one of many formats - feel free to think outside the box. Examples include: A visual that could be used as a TTC bus shelter ad or banner ad in a bus/subway car A website banner advertisement A social media post and accompanying graphic An infographic As this is a large class, we'll make use of peer review to help identify finalists. Any student can complete a first draft and upload this as your first milestone for this project, by Feb 22. You'll then be asked to assign peer review scores to 5 of your peers. The 10 projects that score the highest in this phase will be asked to submit their final deliverable by March 22nd, to CAMH, and will receive feedback and one of the incentives listed above. These incentives are for the 10 finalists only. Please note the first draft must be provided in PDF format in order to be peer reviewed. The final deliverable can simply be a re-submission of your first draft, but we encourage you to iterate on that draft for the final product. The final product can be uploaded in different formats and make use of different media as required.