Pipeline Development for Superpower

Superpower Social, a company specializing in social media marketing solutions, aims to enhance its client acquisition process by developing a robust prospecting and pipeline strategy. The project focuses on identifying potential clients, understanding their needs, and creating a systematic approach to engage them effectively. Learners will apply their knowledge of marketing principles and data analysis to research target markets, analyze competitor strategies, and develop a comprehensive plan to build and manage a sales pipeline. The goal is to create a strategy that aligns with Superpower Social's brand and business objectives, ensuring a steady flow of potential clients. This project will provide learners with practical experience in market research, strategic planning, and client relationship management.

Social Media Intern – Strategy & Content Creation

Work directly with the CEO to develop and execute founder-led content that sparks conversations, builds personal brand presence, and engages the marketing and social media community. You’ll get hands-on experience in content ideation, production, editing, and analytics —with a real opportunity to make an impact in a fast-moving startup environment. Content Ideation & Strategy Work closely with the CEO to develop engaging content ideas for LinkedIn, Twitter, and other social platforms. Research industry trends, marketing insights, and social media best practices. Assist in shaping a consistent voice and content themes that resonate with Superpower’s audience. Content Creation & Production Help draft high-quality text-based content (LinkedIn posts, Twitter threads, short-form insights). Capture and edit short-form video clips for social media. Repurpose content across formats (e.g., turning a Twitter thread into a LinkedIn post). Posting & Engagement Strategy Assist with scheduling and publishing posts based on an optimized content calendar. Track real-time engagement , flag interesting conversations, and suggest responses. Provide ideas to refine engagement strategies based on performance. Analytics & Insights Monitor post performance and audience engagement. Identify what’s working and make recommendations to improve reach and impact. Deliver a brief performance summary at the end of the internship.