Blogging for Edgy Mag & MAMA BENZ Mag

Our company publish magazines online. We want to create a blog to strengthen our marketing. We would like to collaborate with students to create blog posts that drive more traffic to our website. This will involve several different steps for the students, including: Familiarizing themselves with our goals, target market, products and services. Recommending topics for our blog posts. Drafting blog posts relevant to our business. Revising blog posts based on feedback. Bonus steps in the process would also include: Recommending ways to market our blog.

EDGY Media Market Expansion Strategy

The project focuses on developing a comprehensive market analysis and growth strategy for EDGY TV & Magazine, a multicultural media company. The goal is to expand the company's audience and revenue potential by identifying new market segments and enhancing current offerings. Students will analyze current market trends, audience demographics, and competitor strategies to propose actionable insights. The project will require learners to apply marketing theories and data analysis skills to assess the company's current position and potential growth avenues.

"Empowering Communication: A Guide for Immigrant Families"

This project aims to create a comprehensive guide for immigrant families to facilitate effective communication during times of disability or sickness. Immigrant families often face language barriers and cultural differences that can complicate communication with healthcare providers and within their own communities. The goal is to develop a series of informative articles that provide practical advice, resources, and strategies for overcoming these challenges. The project will focus on understanding the unique needs of immigrant families, researching existing communication tools, and crafting culturally sensitive content that is accessible and easy to understand. By applying their knowledge of communication strategies and cultural awareness, learners will contribute to a valuable resource that supports immigrant families in navigating difficult situations with confidence.

Brand Identity and Graphic Design

Our company is looking to solidify our identity and revamp the logo that we currently have. We are looking to better connect with our audience by standing out and being memorable while also being able to use the designs the students offer in a corporate setting. We are looking for real designs that we could use in our branding as well as general branding knowledge. The right candidate would work to create consistent promotional branding and come up with possible new names for the company. This will involve several different steps for the students, including: Researching the brand identity. Logo and name proposals that reflect who we are Work to create a branding guide for us to reference Help create prototypes using software tools that can be implemented in our marketing Research into the competitors to see what they are doing. Creating custom branding sheets with colours and logos.