Marketing Strategy and Social Media Tactics for Nature's Zeal

The main goal for this project To create a comprehensive marketing strategy and social media tactics for Nature's Zeal to increase conversion for their products and services. This will involve several different steps for the students, including: - Conducting market research to understand the target audience and their preferences. - Developing a content marketing plan to promote Nature's Zeal's products and services. - Creating a social media strategy for Instagram and YouTube to increase brand visibility and engagement. - Implementing specific tactics such as marketing campaigns to improve conversion rates for the company's offerings. - Analyzing the effectiveness of the marketing and social media efforts and making adjustments as needed. Background: We have conducted 6 detailed research studies with 31 Health Care Professionals ranging on the topics below. The intent of the social media tactics could be to use the information provided on the extensive research and the available programs and practices of Nature’s Zeal to put into place a specific and tactical plan that can be deployed to improve conversion rates “How can weight management affect women’s sleeping patterns” “Circadian Rhythm disruptions in women caused by sleep deprivation; contributions and remedial measures initiated by Natures’ Zeal” “Benefits of preventative health initiatives that influence women’s sleeping patterns, in reducing overall expenditures while improving quality of life “ “How does cooking clay pot and replacing breakfast with a detox drink (coconut water, vegetable juice or winter melon juice) followed by a water rich fruit and bowl of soaked nuts, help in improving Women’s sleep? “the effects of flexibility, strength training, toning, and resilience exercises on women's sleep quality.” “Empowering Women Through Mindfulness: Benefits and Activities

Nature's Zeal App Design Project

The main goal for the project is to design a user-friendly template for an app that will help Nature's Zeal members track their daily eating, exercise, and mindfulness habits, set goals, track new habits, view clay pot cooking recipes and receive notifications about upcoming programs. This will involve several different steps for the students, including: - Researching the needs and preferences of Nature's Zeal members - Designing a user interface that is easy to navigate and visually appealing - Developing features for tracking daily habits, setting goals, and receiving program notifications - Testing the app for usability and making improvements based on feedback - Creating a subscription/sign-up system for the upcoming programs

Nature's Zeal Shopify Website Optimization

The main objective of this project is to engage students in the development and enhancement of Nature's Zeal's Shopify-based website. Students would help Nature's Zeal to redesign the Shopify website, and improve its aesthetic appeal, functionality, and overall user experience. This will involve applying principles learned in web design and e-commerce courses to create a more engaging and efficient online shopping experience. Nature’s Zeal is a Social Enterprise, Ontario's wellness centre improving Women’s sleep and wellbeing. Our practices are based on extensive research, practice and results. The results have included significant improvements in sleep quality, weight loss, increased energy levels, overall immunity and well-being - both mental and physical.   We aim to enhance Nature's Zeal's online presence and increase its conversion rate through a well-designed Shopify website. The current website lacks the necessary design elements and user experience optimizations to effectively convert visitors into customers. This collaboration will provide students with hands-on experience in web development and e-commerce, while also helping Nature's Zeal create a more engaging and effective online presence. The project will focus on key areas such as homepage layout, product pages, navigation, and checkout process to ensure a seamless and enjoyable user journey.

Social Media Strategy & Tactics for Increased Conversion

The primary objective of this project is to create Social Media strategy and tactics including specific content marketing to increase conversion for Nature’s Zeal’s products and services. Nature’s Zeal is a Social Enterprise, Ontario’s premier online hub improving Women’s sleep and wellbeing.  Our practices are based on extensive research, practice and results.  The results have included significant improvements in sleep quality, weight loss, increased energy levels, overall immunity and well-being - both mental and physical.   We currently have limited social media presence on Instagram ( https://Instagram.com/Natures.Zeal ) and YouTube ( https://Youtube.com/@Natures-Zeal )  Background: We have conducted 6 detailed research studies with 31 Health Care Professionals ranging on the topics below.  The intent of the social media strategy would be to use the information provided on the extensive research and the available programs and practices of Nature’s Zeal to put into place a specific and tactical plan that can be deployed to improve conversion rates “How can weight management affect women’s sleeping patterns” “Circadian Rhythm disruptions in women caused by sleep deprivation; contributions and remedial measures initiated by Natures’ Zeal” “Benefits of preventative health initiatives that influence women’s sleeping patterns, in reducing overall expenditures while improving quality of life “ “How does cooking clay pot and replacing breakfast with a detox drink (coconut water, vegetable juice or winter melon juice) followed by a water rich fruit and bowl of soaked nuts, help in improving Women’s sleep? “the effects of flexibility, strength training, toning, and resilience exercises on women's sleep quality.” “Empowering Women Through Mindfulness: Benefits and Activities