Digital Marketing for Product Launch

We are looking for enthusiastic and creative individuals to join our team and help us grow our online presence.As a Social Media Intern at CofiLife, you will gain hands-on experience in managing and growing our social media presence. This internship offers a unique opportunity to work in a vibrant and innovative environment, developing your skills in content creation, social media management, and market research.

Novel Food Source Analysis from Public Health Perspective

The main goal for the project is to analyze the potential of coffee fruit as a novel food source from a public health and regulations perspective. This will involve several different steps for the learners, including:- Researching the nutritional content and health benefits of coffee fruit.- Analyzing the current regulations and restrictions related to using coffee fruit as a food source.- Assessing the environmental impact and sustainability of utilizing coffee fruit in food products.- Evaluate innovative and nutritious food products using coffee fruit as a key ingredient.

Coffee Fruit Product Launch Promotional Plan

CofiLife, a company specializing in coffee-based products, is preparing to launch a new line of products derived from coffee fruit. The goal of this project is to create a comprehensive promotional plan and associated materials to effectively market these new products. The student team will need to develop strategies for social media campaigns, draft press releases, and plan promotional events. This project offers an opportunity for students to apply their knowledge of marketing, public relations, and event planning in a real-world context. The team will need to research the target audience, identify key marketing channels, and create engaging content that highlights the unique benefits of coffee fruit products.

Data Analysis for Health Food Competitive Positioning

The main goal for the project is to conduct a comprehensive analysis of open data from Health Canada to determine the competitive positioning for the launch of CaffeBerry's new health food product. This will involve several different steps for the learners, including:- Gathering and analyzing data on similar health food products in the market.- Conducting a comparative analysis of CaffeBerry's product with existing health food options.