Sustainable App Launch Strategy

Carbon Mutual is preparing its MVP app that incentivizes sustainable behaviors through a rewards system called “carbits.” The challenge is to devise a practical and efficient strategy to attract the initial wave of users. The project aims to design a lean, testable marketing campaign that effectively raises awareness about the app, encourages downloads, and fosters user engagement. Students will research how similar apps in the loyalty, sustainability, fintech, and fitness sectors successfully acquired their first 1,000 users. They will identify the most promising acquisition channels, such as university clubs, social media campaigns, and partnerships with eco-brands, and design campaign concepts tailored to each channel. The project will culminate in a comprehensive go-to-market strategy that aligns with Carbon Mutual's sustainability ethos.

Carbon Mutual Backend Prototype

The project involves designing and prototyping a lightweight, scalable backend for Carbon Mutual's Minimum Viable Product (MVP). The backend must support essential functionalities such as user authentication, data storage, and integration with external APIs. These APIs may include carbon footprint databases and payment or loyalty middleware. The primary goal is to create a backend that is suitable for early-stage testing and iteration, allowing Carbon Mutual to refine its offerings based on user feedback and performance metrics. The project will provide learners with an opportunity to apply their knowledge of backend development, database management, and API integration in a real-world context. The tasks are closely related and can be completed by a team of learners specializing in computer science or software engineering.

Carbon Mutual UX/UI Prototype Development

Carbon Mutual is focused on enhancing its digital platform to improve user engagement and satisfaction. The project involves developing a prototype or minimum viable product (MVP) to test and refine the user experience (UX) and user interface (UI) of their platform. The student team will work with existing design concepts or collaborate on new ones to create interactive pages and components. Key features to be developed include sign-up flows, "earn Carbits" action tracking, and redemption interfaces. The goal is to ensure that the UI is responsive, aligns with Carbon Mutual's brand aesthetics, and is intuitive for both consumers and businesses. This project provides an opportunity for learners to apply their classroom knowledge in front-end development, focusing on creating visually appealing and user-friendly interfaces.