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Social Media Strategy Assessment and Design

ISYS1028
Closed
RMIT University
RMIT University
Melbourne, Victoria, Australia
DA
Dinithi Abeysinghe
Sessional Lecturer
(6)
2
Timeline
  • April 2, 2022
    Experience start
  • April 4, 2022
    Project Scope Meeting
  • May 11, 2022
    Trial Presentation
  • May 23, 2022
    Final Presentation
  • July 1, 2022
    Experience end
General
  • Post-graduate
  • 90 learners; teams of 4
  • 30 hours per learner
  • Dates set by experience
  • Learners self-assign
Preferred companies
  • 16/13 project matches
  • Anywhere
  • Academic experience
  • Startup, Social enterprise, Large enterprise, Sole proprietorship
  • Any industries
Categories
Digital marketing Social media marketing Information technology Market research
Skills
marketing strategy research
Project timeline
  • April 2, 2022
    Experience start
  • April 4, 2022
    Project Scope Meeting
  • May 11, 2022
    Trial Presentation
  • May 23, 2022
    Final Presentation
  • July 1, 2022
    Experience end
Overview
Learner goals and capabilities

In the current business landscape, a strong social media presence can help you promote your products and services and win clients. These projects aim to strengthen your social media presence with an assessment conducted by Information Systems students who will review your company’s social media presence to ensure consistent branding and messaging across various platforms.

Expected outcomes and deliverables

Students will produce a report and a presentation of their recommendations for amendments to the company’s social media platforms, and then suggest a strategy for the organization to go forward. Students may also recommend the addition of new platforms to the company’s social media inventory.

Project Examples

Students will interview company stakeholders to learn about the company’s history, projects, innovations, products and services, and other content essential to the company’s brand. Students will review current social media platforms for design, essential elements, and messaging, and make appropriate suggestions for improvements with the possible addition of extra platforms.

Examples include but are not limited to the following:

  • Assessment of essential elements such as social media platform (i.e. Twitter, Facebook)
    • Products and services offered
    • Photos and videos of past projects
    • Advancements in the industry
  • Client testimonials
  • Collection and integration of media and press coverage
  • Collection and integration of industry certifications

A strong social media presence is essential for any company. Students can help you leverage your social media platforms to drive traffic to your site and win clients.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

If available, attend the final presentations of the students

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.