Saskatchewan Polytechnic
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Design and Develop Marketing/Communication Plans

MKG552
Closed
RMIT University
RMIT University
Melbourne, Victoria, Australia
Alain Grossbard OAM
Alain Grossbard OAM
Educator
(2)
4
Timeline
  • July 29, 2022
    Experience start
  • August 6, 2022
    Project Scope Meeting
  • November 1, 2022
    Experience end
General
  • Diploma; Other
  • 10 learners; individual projects
  • 75 hours per learner
  • Dates set by experience
  • Learners self-assign
Preferred companies
  • 2/10 project matches
  • Anywhere
  • Academic experience
  • Any
  • Any industries
Categories
Communications Market research Marketing strategy
Skills
marketing communications target audience budget development advertising mail pay per click mobile marketing communication online communication marketing ethical standards and conduct
Project timeline
  • July 29, 2022
    Experience start
  • August 6, 2022
    Project Scope Meeting
  • November 1, 2022
    Experience end
Overview
Learner goals and capabilities

Looking to elevate your organization, and bring it to the next level? Bring on students from RMIT to be your student-consultants, in a project-based experience. Students will work on one main project over the course of the semester, connecting with you as needed with virtual communication tools.

Students in this course will prepare a marketing and communication plan for your business. This may include traditional mediums including print, radio, television, direct mail and telephone; while the online mediums could include email, social medium, pay per click marketing, search engine marketing and mobile marketing. This could include:

  • Analysis of your product or service
  • Legislative requirements relevant to marketing communication plan covering legal and ethical constraints
  • Marketing communication functions and media vehicles
  • Procedures for developing budget proposal
  • Anticipated timeline
  • Identify and define the current target audience markets
Expected outcomes and deliverables

Deliverables are negotiable, and will seek to align the needs of the students and the organization.

Some final project deliverables might include:

  1. A 10-15 minute presentation on key findings and recommendations of the marketing communication plan
  2. A detailed report including their research, analysis, insights and recommendations for the marketing and communication plan
Project Examples

Students in groups of 3-5 will work with your company to identify your needs and provide actionable recommendations, based on their in-depth research and analysis.

Project activities that students can complete may include, but are not limited to:

  • Summarize outcomes and finding to relevant stakeholders e.g. Client, Instructor, etc.
  • Identify marketing communication mix options such as advertising; personal selling and direct marketing; discounts and promotions; public relations and messaging; direct marketing; sponsorships
  • Compare advantages and disadvantages of communications mix
  • Cover legislative and ethical requirements relevant to marketing communication plan
  • Select marketing communication mix according to marketing communication brief
  • Prepare budget and timeline proposal (the budget costs need to be referenced and accurately detailed. The timeline may be formulated as a Gantt chart)
  • Establish success measures for marketing communication plan such as key performance indicators, metrics; response and feedback; track engagement; turnover; reach, etc.
Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Be willing to adjust to the challenges of working across timezones. This may mean occasionally working out of hours. We will likewise be willing to make similar adjustments.

Be available for a minimum of 3 -4 teleconferences with students in Aug, Sept, Oct

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course. We need our company contact, CEO and general management to be present for the pitch.

Provide a dedicated contact who is available for video conferencing and social media interaction, as well as to answer periodic emails or phone calls, over the duration of the project to address students’ questions.

Be available for a final 2 hour teleconference session for students to pitch their ideas.