Coffee Fruit Product Launch Promotional Plan
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
CofiLife, a company specializing in coffee-based products, is preparing to launch a new line of products derived from coffee fruit. The goal of this project is to create a comprehensive promotional plan and associated materials to effectively market these new products. The student team will need to develop strategies for social media campaigns, draft press releases, and plan promotional events. This project offers an opportunity for students to apply their knowledge of marketing, public relations, and event planning in a real-world context. The team will need to research the target audience, identify key marketing channels, and create engaging content that highlights the unique benefits of coffee fruit products.
- What tasks will learners need to complete to achieve the project goal?
-
The deliverables for this project include a detailed promotional plan and a set of marketing materials. Specifically, the team will provide:
- A comprehensive social media strategy, including content calendars and sample posts.
- Draft press releases tailored for different media outlets.
- A plan for at least one promotional event, including logistics and marketing tactics.
- Visual and written content that can be used across various platforms to promote the new products.
- What is the main goal for this project?
-
CofiLife, a company specializing in coffee-based products, is preparing to launch a new line of products derived from coffee fruit. The goal of this project is to create a comprehensive promotional plan and associated materials to effectively market these new products. The student team will need to develop strategies for social media campaigns, draft press releases, and plan promotional events. This project offers an opportunity for students to apply their knowledge of marketing, public relations, and event planning in a real-world context. The team will need to research the target audience, identify key marketing channels, and create engaging content that highlights the unique benefits of coffee fruit products.
- What tasks will learners need to complete to achieve the project goal?
-
The deliverables for this project include a detailed promotional plan and a set of marketing materials. Specifically, the team will provide:
- A comprehensive social media strategy, including content calendars and sample posts.
- Draft press releases tailored for different media outlets.
- A plan for at least one promotional event, including logistics and marketing tactics.
- Visual and written content that can be used across various platforms to promote the new products.
Supported causes
About the company
- https://CofiLife.com
- 2 - 10 employees
- Food & beverage, Hospital, health, wellness & medical
CofiLife is an innovative food and beverage company which upcycles Coffee Fruit, a traditionally discarded byproduct of coffee production.
Our mission is to revolutionize the food industry by harnessing the untapped potential of coffee fruit. We aim to offer products that are not only beneficial for personal health but also contribute positively to the global environment. Our goal is to reduce waste in the coffee industry, promote sustainable agricultural practices, and provide our customers with high-quality, nutritious, and tasty food options.
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