The main goal of the Email Marketing Coordinator intern's project, within the first 80 hours, is to establish the foundational elements for email marketing at Sports After 6. This includes:

1. Email Marketing Strategy Development: Develop a basic understanding of email marketing best practices and create a preliminary email marketing strategy that aligns with the company's mission and goals. The goal is to have a clear plan for how email marketing will support the company's objectives.
2. Initial Campaign Setup: Set up the selected email marketing platform, design a sample email template, and create content for an introductory email campaign. The goal is to have a functioning email marketing system ready for use.
3. List Building and Segmentation: Begin building an email subscriber list by collecting contacts and develop a basic system for segmenting the list. The goal is to have an initial set of subscribers and a plan for organizing them.
4. Performance Monitoring and Reporting: Monitor the performance of the sample email campaign, tracking key metrics like open rates and click-through rates. The goal is to gain insights into the effectiveness of the initial campaign and identify areas for improvement.
5. Compliance Check: Ensure that email marketing practices are compliant with relevant regulations, such as the CAN-SPAM Act. The goal is to operate within legal boundaries.
6. Knowledge Transfer: Transfer knowledge and skills to other team members to ensure they can continue email marketing efforts after the intern's role concludes. The goal is to build internal capacity for ongoing email marketing activities.

In summary, the main goal of this project is to initiate and establish the fundamental components of an email marketing program at Sports After 6. It's about getting the company started in the world of email marketing, with the necessary tools, strategies, and initial campaigns in place. This sets the stage for future email marketing efforts and audience engagement.

Responsibilities:

1. Research and Strategy Development (Approximately 15 hours):

• Research email marketing best practices and regulations.
• Explore and select an email marketing platform suitable for your needs and budget.
• Assist in defining the initial email marketing strategy for Sports After 6 (5 hours).

1. Content Creation and Template Design (Approximately 15 hours):

• Create a sample email template that aligns with your company's branding.
• Draft sample email content for an introductory email to your audience.
• Design sample visuals or graphics to be included in emails (5 hours).

1. List Building and Segmentation (Approximately 10 hours):

• Begin the process of building your email subscriber list by collecting contacts from your existing network and website visitors.
• Develop a basic system for segmenting your email list based on subscriber interests or demographics (5 hours).

1. Initial Email Campaign Setup (Approximately 15 hours):

• Set up the selected email marketing platform, configure sender details, and integrate it with your website or other relevant systems.
• Create a sample email campaign and schedule it for sending (5 hours).

1. Performance Monitoring and Reporting (Approximately 10 hours):

• Monitor the performance of the sample email campaign, tracking open rates and click-through rates.
• Create a basic report on the campaign's performance and make initial recommendations for improvements (5 hours).

1. Compliance Check (Approximately 5 hours):

• Ensure that your email marketing practices are compliant with relevant regulations, such as the CAN-SPAM Act (5 hours).

1. Knowledge Transfer (Approximately 10 hours):

• Train and transfer knowledge to your team members regarding the basics of email marketing, so they can continue efforts after the intern's role concludes (10 hours).

This breakdown totals 80 hours, allowing the intern to complete their project while providing time to plan and prepare a final presentation.