OVERVIEW:

The purpose of this project is to create user flows, personas, and wireframes based on the observation of participant research with internal stakeholders and existing staff for a Client who is developing a new product.

Step 1: Research: Attend research sessions, provide recommendations, help to fill in 3 personas.

The research will help the company understand the needs, preferences, and behaviors of their customers and potential customers. The outcome of the research will be a findings and a prioritized list of recommendations to implement the next steps (see below)

Step 2: User Flows and Wireframes:

Based upon user interviews, user flows as well as wireframes will be created.

**If there is time**

If there is remaining time for the IDP, the students will be asked to create a click-through prototype of the wireframes for future usability testing.

GOAL:

Observing Research and Presenting Findings

• *Note*: research plans, screener surveys, user interviews have already been created.
• User Research Observation, Note Taking, Recommending - Attend, observe, take notes, and provide key findings based on 3 persona types and actionable recommendations, as next steps for the product.
• Creating and/or filling in 3 persona details - using research from above, create proto-personas.

1. To understand the problem to solve.
2. To understand the needs, preferences, and behaviors of these 3 customer groups
3. To provide customer insights improving the company's products or services based on the research findings

Creating User Flows and Wireframes

• User Flows - Based on the observations and recommendations, create user flows for the 3 key personas
• Wireframes - Based on the observations and recommendations, create user flows for the 3 key personas

1. To outline the step-by-step process for achieving the persona goal, including red routes.
2. To visually depict features and elements for the user interface of the product,
3. To provide a blueprint to collect feedback from our persona users.
4. To collect and surface usability errors within the system and prototypes

SCOPE:

The scope of this project includes:

1. Attend, observe, take notes, and create actionable recommendations for user flows and wireframes for the 3 personas
2. Create user flows based on the 3 personas and observations from research
3. Create wireframes based on the userflows

DELIVERABLES:

The project will deliver the following:

1. Recommendations/Findings
2. User Flows for up to 3 personas
3. Wireframes for the end-to-end product experience

MILESTONES:

The project will be completed within 4 weeks, with the following milestones:

By WEEK:

1. Week 1 Attend stakeholder and staff interviews, provide recommendations
2. Week 2 Create initial user flows based on interviews & Create initial wireframes based on interviews
3. Week 3 Meet with client. Refine user flows & refine initial wireframes
4. Week 4 Observe and take notes of the usability test of the initial wireframes. Document & suggest "next steps" based on test.

Preferred Timezones: CST/EST/MTN. Open to any location who is willing to accommodate the preferred timezones.

Available to meet once per week to provide virtual in-person guidance, help and feedback along the way. Available 4x per week for email correspondences.

Students will come out of this project with real-world case study in usability testing with a real client.

Purpose Design will attend and help with interviews and facilitate the user interviews of key executive stakeholders.