Ideation & Prototype Phases: Wireframes, Prototype for B2B Climate Product

OVERVIEW: The purpose of this project is to create sketches, wireframes, IA and a prototype for a conceptual product based in the Climate & Sustainability sector. Your work will be based on the observation of participant research for a Client who is developing a new product in Geographical Mapping (a.k.a. Geomapping - think Google Maps). Step 1: Review existing requirements Step 2: Sketching and Wireframes: Ideate! Create a lot of sketches. Meet and present ideas. Ideas will be narrowed down then wireframes will be created. Step 3: IA or user flows Based on existing research, sitemap or user flows may be created. Step 4: Click through Prototype (Protopie or Figma) The students will be asked to create an initial click-through prototype of the wireframes for future usability testing.

Managerial Accounting Analysis and Recommendations for Purpose Design Co.

Purpose Design Co. seeks to enhance its financial management and decision-making processes through a comprehensive managerial accounting analysis. Students will work in groups of 5-6 to identify the company's needs and provide actionable recommendations based on in-depth research and analysis. The project will involve analyzing fixed and variable costs, computing break-even points, and exploring activity-based costing. Students will also prepare various budgets, assess standard costs, and calculate variances. The ultimate goal is to solve a managerial accounting problem faced by Purpose Design Co. and provide a detailed written portfolio with their findings and recommendations. Project activities might include but are not limited to: - Analyzing how fixed and variable costs behave and how to use them to predict costs. - Computing the break-even point using the contribution margin approach and interpreting a cost-volume-profit graph. - Exploring activity-based costing and how it differs from a traditional costing system. - Preparing all budgets used in a business with an emphasis on cash flows and income projection. - Assessing standard costs and calculating variances from actual costs for materials, labor, and manufacturing overhead. - Identifying relevant and irrelevant costs and benefits in a decision situation. - Preparing and interpreting statements of cash flows. - Calculating pricing.

Marketing Strategy and Plan

Designing for companies who do good. From helping the environment to designing products for women, we provide innovative and immersive experiences in the digital and physical world. Our Goal: We want to better understand our target market and the overall market, so we can uniquely position ourselves within our industry. We would like to collaborate with students to create a marketing strategy and plan. This will involve several different steps for the students, including: Familiarizing themselves with our company’s values, offerings and services. Researching our target market and market potential. ----including Segmentation, Targeting, and Positioning (STP) and ----marketing mix Product, Price, Place, and Promotion 4P Researching the industry and competitive landscape. Recommending strategies to improve our positioning, brand, products and services. ----including Integrated Marketing Communication (IMC) plan. Marketing plan performance evaluation matrix. Situational and environmental analysis. Bonus steps in the process would also include: Identifying our company’s competitive advantages

(Discovery Phase) Research for B2B Product Launch

OVERVIEW: The purpose of this project is to conduct discovery research with internal stakeholders and existing customers for a Client who is developing a new product - ultimately presenting findings and next step recommendations. The research will help the company understand the needs, preferences, behaviors and pain points of their customers and potential customers. The outcome of the research will be a findings report, with a prioritized list of recommendations, affinity map, and empathy map.