Market Research and Sales Strategy for Art-on-demand Business
Project scope
Categories
Market research Customer segmentation Lead generation Environmental sustainability Marketing strategySkills
sales strategy target market value propositions international finance communication market researchWe have recently launched a multi-vendor eCommerce platform (Artnbuff Bazaar) for Indian Art, Craft, and cultural gifts. This is a social enterprise that aspire to
-Enable Indian Artists, Artisans, and cottage manufacturer to showcase their work and engage directly with customers.
-Empower women to become financially independent by providing them with opportunities to showcase their skills and products to a global market.
-Preserving traditional techniques and cultural heritage.
One of the service line offered by the Artnbuff Bazaar is Art-on-Demand. Some of these Art-on-demand services include Art Commissioning, Corporate Gifts, Party favors, Celebration crates, Wedding ensembles etc.
We are looking for students to identify and define the target market segments, identify leads in those market segments, and develop sales strategy to approach those leads and close a deal.
A report on how the target market segments perceive our service offering. We would like the report to include what channels we should utilize for promotion, what budget is appropriate for our goals, and how our messaging could be updated to better explain the social impact and value proposition. We would require content for targeted communication and messaging our value proposition.
Students will connect directly with the employer for mentorship and supervision throughout the project.
About the company
InnC stands for Innovation Connect. InnC offers Technology-based platforms as Services that aim to connect producers and providers with consumers.