UI/UX redesign Project

Our company, InnC LLC, offers an online platform (Artnbuff) to foster a global community focused on the appreciation and dissemination of art and culture. By showcasing creativity, facilitating knowledge sharing, and connecting diverse cultures, Artnbuff provides artists and artisans a platform to showcase and sell their work directly, supporting their aspirations and enabling consumers to acquire authentic artwork and crafts.This platform currently includes multiple websites (live) and mobile apps (under development). The main website, www.artnbuff.com, is a starting point for new site visitors to inform them about the platform and its features and navigate them to various subsites for their specific needs. We are looking for ways to provide a better user experience to the website visitors.This project aims to review and recommend the website UI/UX design (including, but not limited to, web page design, navigation menu, CTA, etc.) for a better user experience.

Web Platform Redesign

Our company offers an online platform (Artnbuff) for artists and art enthusiasts to showcase, Sell, Support, and socialize. Currently there are multiple websites (live) and mobile apps (under development) that are part of this platform. We are looking for ways to provide better user experience to the platform user.

Email Marketing Plan for Artnbuff

The main goal of the project is to kickstart email marketing for Artnbuff Platform by cleaning up, enriching, and segmenting the current email list, obtaining opt-ins from recipients, and planning and designing content for a monthly newsletter.This will involve several different steps for the students, including:- Email list cleanup and segmentationAnalyzing the current email list. Removing invalid email addressesEnriching with demographic data from internal and external sources. Segmenting the contact list.- Developing a strategy to obtain double opt-ins from the recipients.- Planning and designing content for a monthly newsletter that aligns with the company's mission and vision.

Market Research for Artnbuff Platform

The main goal for the project is to understand the needs of Artists so that Artnbuff Platform can align its product features and marketing to the area where demand already exists. This will involve several different steps for the students, including:- Conducting interviews and surveys with artists to understand their pain points, preferences, and needs.- Analyzing existing data on artist behavior and preferences on the Artnbuff Platform.- Identifying key features and marketing strategies that will resonate with artists based on the gathered insights.- Define action plan to align the platform and marketing strategies with the identified artist needs.