Business Consulting (Pet Tech industry)
Project scope
Categories
Market research Competitive analysis Product or service launch Sales strategy Marketing strategySkills
value propositions management consulting researchWe are looking to work with students to identify new opportunities to achieve our business goals. We are open to feedback about areas of focus, as we would like our assigned person or team to preform a comprehensive analysis of our business.
Our main goal e have shared a few high priority goals and desired benefits below to help guide you:
-An exhaustive study of the market that helps us to penetrate the market
-Competitors' analysis that helps us to continuously differentiate ourselves in terms of product and services to guarantee our market share
- Market research (trends, pain points, needs, etc.)
- Analysis of direct competitors in Spain and across Western Europe
- Good practices of similar companies abroad and that we can replicate in our company (especially companies in the US)
- Regarding direct competition in Spain: SWOT matrix that helps us to reinforce our value proposition and competitive advantage, as well as an analysis of its "negative reviews" to detect areas for improvement
Students will connect directly with the employer for mentorship and supervision throughout the project.
Needless to say, they will be given access to any tools, technology and/or data they might need in order to accomplish the project requirements.
About the company
Pets & Vets was created to connect pet owners with veterinarians and other animal welfare professionals in an agile and simple way.
Its mission is to democratize access to animal health and create a comprehensive health portal that guarantees a better quality of life for our pets.
For its clients (professionals in the veterinary sector), it consists of a SaaS that allows them to reach more clients and better manage their resources and time thanks to the digitalization of their agenda, among other services.
In addition, it is the first national initiative in this area with a triple social impact.
Web accessibility is a priority and they provide an inclusive user experience for people with visual disabilities (who mostly live with a guide dog), in addition to having a commitment to zero net emissions.