Inbound Marketing Audit
Project scope
Categories
Digital marketing Marketing strategy Social media marketing Marketing analyticsSkills
inbound marketing search engine optimization auditingThe main goal for the project is to conduct a comprehensive audit of CaffeBerry.co's inbound marketing, including SEO analysis and positioning with respect to competitors. This will involve several different steps for the students, including:
- Analyzing the current inbound marketing strategies and tactics employed by CaffeBerry.co.
- Conducting a thorough SEO analysis to identify areas for improvement and optimization.
- Researching and analyzing the positioning of CaffeBerry.co in comparison to its competitors in the health food and beverage industry.
- Developing recommendations for enhancing the inbound marketing strategies and improving the positioning of CaffeBerry.co.
By the end of the project, students should complete the following tasks:
- An in-depth analysis of CaffeBerry.co's current inbound marketing strategies and tactics.
- A comprehensive SEO analysis report with recommendations for optimization.
- A competitive positioning analysis report comparing CaffeBerry.co with its competitors.
- Detailed recommendations for enhancing the inbound marketing strategies and improving the positioning of CaffeBerry.co.
Final deliverables should include:
- All analysis reports and recommendations in a written format.
- A presentation summarizing the findings and recommendations.
Mentorship for the students will be available from the leadership team via Email and zoom calls on a weekly or as-needed basis
Supported causes
Good health and well-beingAbout the company
CofiLife is an innovative food and beverage company which upcycles Coffee Fruit, a traditionally discarded byproduct of coffee production.
Our mission is to revolutionize the food industry by harnessing the untapped potential of coffee fruit. We aim to offer products that are not only beneficial for personal health but also contribute positively to the global environment. Our goal is to reduce waste in the coffee industry, promote sustainable agricultural practices, and provide our customers with high-quality, nutritious, and tasty food options.