The main goal for the project is to create a comprehensive branding guide for Acrylic Robotics that will establish the company's visual identity, tone, and messaging across all platforms and marketing materials. This guide will ensure consistency in the company's branding and help to build a strong and recognizable brand image in the art-tech and robotics industry.

The tasks that learners will need to complete to achieve the project goal include:

- Conducting a thorough analysis of Acrylic Robotics' current branding and marketing materials.

- Developing a visual identity for the company, including logo design, color palette, typography, and imagery guidelines.

- Creating a tone and messaging guide that reflects the company's values, mission, and target audience.

- Designing templates for various marketing materials such as business cards, letterheads, social media graphics, and presentation slides.

- Compiling all the guidelines and templates into a comprehensive branding guide document.

By the end of the project, students should deliver:

- A complete branding guide document that includes visual identity, tone, and messaging guidelines, as well as templates for marketing materials.

- A presentation explaining the rationale behind the branding choices and guidelines.

• Direct mentorship from our CMO
• Past branding guides to serve as references
• Weekly sprint planning and review meetings to help review work and provide feedback