The main goal for the project is to increase traffic to lead magnets and to get people on the mailing list through the implementation of a marketing plan and launching Facebook ads. This will involve several different steps for the students, including:

- Conducting market research to identify target audience and their preferences.

- Creating a comprehensive marketing plan that includes strategies for lead generation and conversion.

- Designing and launching Facebook ad campaigns to drive traffic to lead magnets.

- Monitoring and analyzing the performance of the ad campaigns to make necessary adjustments.

- Implementing strategies to encourage sign-ups to the mailing list.

By the end of the project, students should complete the following list of activities:

- A detailed market research report outlining the target audience and their preferences.

- A comprehensive marketing plan that includes lead generation and conversion strategies.

- Designed and launched Facebook ad campaigns with documented performance analysis.

- Implemented strategies to increase sign-ups to the mailing list.

Final deliverables:

- A final report including the market research, marketing plan, ad campaign performance analysis, and mailing list sign-up strategies.

- SOPS explaining the process

1. Regular Mentorship Sessions: I will allocate staff time for regular mentorship sessions to provide guidance, feedback, and support throughout the project.
2. Access to Tools and Technology: Students will have access to relevant tools and technology necessary for the project, including research databases and writing software
3. Access to Data and Research Materials: I will provide access to data sources and research materials to aid in the research and scriptwriting process. This includes relevant literature and resources on early childhood education topics.
4. Guidance on Research and Writing: I will offer guidance on researching relevant topics in early childhood education and writing scripts for podcast episodes. This will involve assisting students in structuring their research, evaluating sources, and developing compelling narratives.
5. Feedback and Revision: I will provide feedback and offer suggestions for improvement to ensure alignment with project objectives and the podcast's standards. This includes providing guidance on clarity, organization, and storytelling techniques.
6. One-on-One Consultations: Students will have the opportunity for one-on-one consultations to address individual concerns and receive personalized support as needed. This will allow for deeper exploration of topics and troubleshooting of challenges.