Newsletter Communications Analysis (Virtual)
Project scope
Categories
Data analysis Marketing strategy MediaSkills
microsoft powerpoint content design data analysis newsletters communicationNumber of students: 1
Background: HPCO creates a bi-weekly newsletter for our members and stakeholder using Constant Contact.
Project Objective: To evaluate the effectiveness of the newsletter content by analyzing data on "open" rates of each newsletter edition and the "click through" rates of each article in the newsletter.
Project Deliverables:
- Download Constant Contact newsletter data
- Analyze the "click through" data for each article in the newsletters
- Summarize the trends (most popular topic, content, design etc)
- Create a written report of findings
- Create a PowerPoint presentation of findings
Students will report to the Director, Centre for Excellence and meet 1:1 weekly.
About the company
Hospice Palliative Care Ontario’s mission is to provide leadership on behalf of our members by informing policy and promoting awareness, education, knowledge transfer and best practices in the pursuit of quality hospice palliative care in Ontario.
What We Do
-Encourage, develop, support, and provide leadership and guidance in the field of, hospice palliative care in Ontario
-Promote the development and/or expansion of hospice palliative care services in Ontario
-Promote research in the field of hospice palliative care
-Promote education pertaining to hospice palliative care services for health professionals, volunteers and the general public