Market research and validation for launching a De-id product
Preferred learners
- Canada
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Breeze Traffic is considering launching a new product for removing all personal information from videos and other types of data (audio, pictures, documents, datasets, etc.) in real time.
See here: https://de-id.ai and here https://de-id.ca
We want to gain a deep understanding of the target market for this product and the overall market for privacy technologies, so we can make a “go/no go” decision and uniquely position this product and our company within the privacy space.
- What tasks will learners need to complete to achieve the project goal?
-
· Familiarizing themselves with our company’s history, products, and services and how we came up with the idea for the de-id product.
· Researching the privacy market and market potential, including quantifying it in $$.
· Researching the privacy industry and the competitive landscape.
· Recommending strategies to improve our positioning, brand, messaging, and product.
· Recommending strategies to differentiate ourselves from other players / competition / alternative technologies.
Deliverables for this project will include Market report (with market size in $$ and description of key market segments, projected growth rates for the market and segments, trends and description of key stakeholders and players on this market), Competitive landscape (existing players, their offerings, their focus on segments, technologies, differentiation etc.) and the Final presentation that will summarise all the findings and provide recommendations for launching de-id product. Both the reports should be in PDF format and the final presentation with visuals should be both in PPT and PDF formats.
- What is the main goal for this project?
-
Breeze Traffic is considering launching a new product for removing all personal information from videos and other types of data (audio, pictures, documents, datasets, etc.) in real time.
See here: https://de-id.ai and here https://de-id.ca
We want to gain a deep understanding of the target market for this product and the overall market for privacy technologies, so we can make a “go/no go” decision and uniquely position this product and our company within the privacy space.
- What tasks will learners need to complete to achieve the project goal?
-
· Familiarizing themselves with our company’s history, products, and services and how we came up with the idea for the de-id product.
· Researching the privacy market and market potential, including quantifying it in $$.
· Researching the privacy industry and the competitive landscape.
· Recommending strategies to improve our positioning, brand, messaging, and product.
· Recommending strategies to differentiate ourselves from other players / competition / alternative technologies.
Deliverables for this project will include Market report (with market size in $$ and description of key market segments, projected growth rates for the market and segments, trends and description of key stakeholders and players on this market), Competitive landscape (existing players, their offerings, their focus on segments, technologies, differentiation etc.) and the Final presentation that will summarise all the findings and provide recommendations for launching de-id product. Both the reports should be in PDF format and the final presentation with visuals should be both in PPT and PDF formats.
Supported causes
About the company
- https://breezetraffic.com
- 2 - 10 employees
- Technology, Environment, Transport, trucking & railroad, It & computing, Telecommunications
Breeze Traffic uses the latest advances in AI to improve the operations of traffic lights and make them instantly adaptable to the changing traffic conditions. A combination of off-the-shelf hardware and proprietary software installed at the intersection (“on edge”) uses our AI algorithms to recognize and analyze all road users, their intentions and individual emission levels to optimize the traffic flows and decrease CO2 emissions by dynamically changing the traffic signals.
While this product is under development (and has more considerable customer adoption barriers, including legal liability-type consideration of active switching of traffic lights), we developed a more straightforward product that has confirmed demand - an AI-powered traffic monitoring & counting system that uses existing traffic cameras at intersections and continuously counts various road users in real-time. This system also assesses the actual levels of GHG emissions from different vehicles at the intersections.
Portals
