SEO and Social Media Optimization
Project scope
Categories
Communications Market research Marketing strategy MediaSkills
digital marketing keyword research social media social media marketing search engine optimizationOur team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include:
1. Keyword analysis to determine relevant search terms for Silver Linings Teletherapy(www.slteletherapy.com)
2. A strategy document to outline:
· Search Engine Optimization (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords
· Social media requirements to increase the number of followers/likes and share
1. Determine which social media platforms are most appropriate and help with content creation
2. Working with tools and programs such as <www.hootsuite.com>
We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve:
· Silver Linings Teletherapy key objectives and goals for this project; are Being the top-ranked result for www.google.com and improving our social media presence and brand name awareness overall.
This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.
*NOTE: If a professor is interested in all elements of this project but is interested in some parts - please feel free to connect with us about this. We would be happy to collaborate with a professor on the making of this project.
Students will receive guidance on companies branding and weekly guidance as needed to complete the project.
About the company
Silver Linings offers confidential on and off-site services to meet your needs, and we accept several major insurances including Medicare and self-pay. At Silver Linings we specialize in counselling the elderly, and also offer counselling support services to their loved ones.